Levi Strauss & Co., San Francisco, Cal., manufacturers of Two Horse Brand Overalls, Koveralls, Koverall Nighties ... [graphic] : [advertising leaflet]

Chromolithographic advertising leaflet distributed at the Panama Pacific International Exposition, San Francisco, 1915, where the Levi Strauss Company had a complete factory in operation in the Palace of Manufactures. Consists of a 57 x 18 cm sheet of heavy paper, with three panels on the inside: a central panel with advertising text, reproductions of labels, and depiction of the entrance to the Levi Strauss exhibit, and upper and lower panels with a total of 12 figures of children wearing "Koveralls", "Koverall nighties", and "Boys Overalls", and 4 figures of men working in overalls and jeans. The outside is printed in a design of blue denim, red stitching, and brass rivets, and the sheet creased to fold up into the shape of a pair of jeans.