Scrapbooks related to the A. C. Gilbert Company.
Beinecke Rare Book and Manuscript Library > Scrapbooks related to the A. C. Gilbert Company.
- Scrapbooks related to the A. C. Gilbert Company.
- Published / Created
The collection consists of two volumes holding printed ephemera, photographs, and original artwork related to the marketing of products manufactured by the A. C. Gilbert Company, including construction, chemistry, and magic sets for children, and small appliances such as fans, heaters, hair dryers, mixers, and vacuum cleaners. The second volume measures 55 cm. and has 204 loose pages enclosed within the covers of a Shipman Common Sense Binder bearing the title Gilbert Labels. Attached to the leaves are samples of printed sheets used to cover paperboard cartons containing A. C. Gilbert's toys and appliances. Also present are similar carton labels for toys and games made by the La Velle Manufacturing Company of New Haven, including modeling wax, clay, paints, and crayons. Most of the labels are undated but were printed between 1912 and 1935; many were annotated in the 1940s with the date their printing plates were destroyed.
The first volume is a handmade scrapbook measuring 59 cm. and containing 188 pages. The pages hold printed material including posters and advertisements for items manufactured by the A. C. Gilbert Company. Also present is original artwork, primarily ink on illustration board, paste-ups created for advertising, and photographs of Gilbert product displays in American department stores during the early and mid-1920s. The volume also holds printed proofs and tear sheets of advertising created for the California Fruit Growers Exchange featuring their Sunkist-brand oranges, lemons, and juice extractors.
A. C. Gilbert Company of New Haven, Connecticut, was founded in 1909 as the Mysto Manufacturing Company by Alfred Carlton Gilbert (1884-1961, Yale 1909 MD); the company name was changed in 1916. It manufactured toys and small electrical appliances. The A. C. Gilbert Company went out of business in 1967.
Pages 79-187 blank, not digitized.
Purchased from Artist As Citizen, Inc. and Victoria Reiss on the Jockey Hollow Fund, 2012.
Stored in 2 boxes.
- 1 scrapbook (188 p.) ; 59 cm
- Extent of Digitization
- This object has been completely digitized.
- Beinecke Rare Book and Manuscript Library
- Call Number
- GEN MSS 1048
- Container / Volume
- Box 1
Subjects, Formats, And Genres
- mixed material
Advertising art--United States--20th century.
Labels (identifying artifacts)--United States--20th century.
Photographs--United States--20th century.
Scrapbooks--United States--20th century.
- Resource Type
- Archives or Manuscripts
- Subject (Name)
A.C. Gilbert Company.
California Fruit Growers Exchange.
La Velle Manufacturing Company.
- Subject (Topic)
Artists' materials--United States.
Display of merchandise--United States.
Mechanical toys--United States--Packaging.
Access And Usage Rights
- The use of this image may be subject to the copyright law of the United States (Title 17, United States Code) or to site license or other rights management terms and conditions. The person using the image is liable for any infringement.
- Scrapbooks Related to the A. C. Gilbert Company. General Collection, Beinecke Rare Book and Manuscript Library, Yale University.
- Orbis Record
- Object ID (OID)