Scrapbooks related to the A. C. Gilbert Company.

Description

Title: Scrapbooks related to the A. C. Gilbert Company.
Published / Created: 1912-1935.
Abstract: Volume 2: Loose pages enclosed within the covers of a Shipman Common Sense Binder bearing the title Gilbert Labels. Attached to the leaves are samples of printed sheets used to cover paperboard cartons containing A. C. Gilbert's toys and appliances. Also present are similar carton labels for toys and games made by the La Velle Manufacturing Company of New Haven, including modeling wax, clay, paints, and crayons. Most of the labels are undated but were printed between 1912 and 1935; many were annotated in the 1940s with the date their printing plates were destroyed.
Description: A. C. Gilbert Company of New Haven, Connecticut, was founded in 1909 as the Mysto Manufacturing Company by Alfred Carlton Gilbert (1884-1961, Yale 1909 MD); the company name was changed in 1916. It manufactured toys and small electrical appliances. The A. C. Gilbert Company went out of business in 1967.
Purchased from Artist As Citizen, Inc. and Victoria Reiss on the Jockey Hollow Fund, 2012.
Stored in 2 boxes.
Extent: 1 scrapbook (180 p.) ; 59 cm
1 scrapbook (204 p.) ; 56 cm
Extent of Digitization: This object has been completely digitized.
Language: English

Format: mixed material
Genre: Advertising art--United States--20th century.
Labels (identifying artifacts)--United States--20th century.
Photographs--United States--20th century.
Scrapbooks--United States--20th century.
Resource Type: Archives or Manuscripts
Subject (Name): A.C. Gilbert Company.
California Fruit Growers Exchange.
La Velle Manufacturing Company.
Subject (Topic): Advertising--United States.
Artists' materials--United States.
Display of merchandise--United States.
Marketing--United States.
Mechanical toys--United States--Packaging.
Toys--United States--Advertising.
Toys--United States--Packaging.

Access: Public
Rights: The use of this image may be subject to the copyright law of the United States (Title 17, United States Code) or to site license or other rights management terms and conditions. The person using the image is liable for any infringement.
Citation: Scrapbooks Related to the A. C. Gilbert Company. General Collection, Beinecke Rare Book and Manuscript Library, Yale University.