The collection consists of two volumes holding printed ephemera, photographs, and original artwork related to the marketing of products manufactured by the A. C. Gilbert Company, including construction, chemistry, and magic sets for children, and small appliances such as fans, heaters, hair dryers, mixers, and vacuum cleaners. The first volume is a handmade scrapbook measuring 59 cm. and containing 188 pages. The pages hold printed material including posters and advertisements for items manufactured by the A. C. Gilbert Company. Also present is original artwork, primarily ink on illustration board, paste-ups created for advertising, and photographs of Gilbert product displays in American department stores during the early and mid-1920s. The volume also holds printed proofs and tear sheets of advertising created for the California Fruit Growers Exchange featuring their Sunkist-brand oranges, lemons, and juice extractors and The second volume measures 56 cm. and has 204 loose pages enclosed within the covers of a Shipman Common Sense Binder bearing the title Gilbert Labels. Attached to the leaves are samples of printed sheets used to cover paperboard cartons containing A. C. Gilbert's toys and appliances. Also present are similar carton labels for toys and games made by the La Velle Manufacturing Company of New Haven, including modeling wax, clay, paints, and crayons. Most of the labels are undated but were printed between 1912 and 1935; many were annotated in the 1940s with the date their printing plates were destroyed
Description:
A. C. Gilbert Company of New Haven, Connecticut, was founded in 1909 as the Mysto Manufacturing Company by Alfred Carlton Gilbert (1884-1961, Yale 1909 MD); the company name was changed in 1916. It manufactured toys and small electrical appliances. The A. C. Gilbert Company went out of business in 1967., In English., and Stored in 2 boxes.
Subject (Geographic):
United States. and United States
Subject (Name):
A.C. Gilbert Company., California Fruit Growers Exchange., and La Velle Manufacturing Company.
Subject (Topic):
Advertising, Artists' materials, Display of merchandise, Marketing, Mechanical toys, Packaging, and Toys
The collection consists of two volumes holding printed ephemera, photographs, and original artwork related to the marketing of products manufactured by the A. C. Gilbert Company, including construction, chemistry, and magic sets for children, and small appliances such as fans, heaters, hair dryers, mixers, and vacuum cleaners. The first volume is a handmade scrapbook measuring 59 cm. and containing 188 pages. The pages hold printed material including posters and advertisements for items manufactured by the A. C. Gilbert Company. Also present is original artwork, primarily ink on illustration board, paste-ups created for advertising, and photographs of Gilbert product displays in American department stores during the early and mid-1920s. The volume also holds printed proofs and tear sheets of advertising created for the California Fruit Growers Exchange featuring their Sunkist-brand oranges, lemons, and juice extractors and The second volume measures 56 cm. and has 204 loose pages enclosed within the covers of a Shipman Common Sense Binder bearing the title Gilbert Labels. Attached to the leaves are samples of printed sheets used to cover paperboard cartons containing A. C. Gilbert's toys and appliances. Also present are similar carton labels for toys and games made by the La Velle Manufacturing Company of New Haven, including modeling wax, clay, paints, and crayons. Most of the labels are undated but were printed between 1912 and 1935; many were annotated in the 1940s with the date their printing plates were destroyed
Description:
A. C. Gilbert Company of New Haven, Connecticut, was founded in 1909 as the Mysto Manufacturing Company by Alfred Carlton Gilbert (1884-1961, Yale 1909 MD); the company name was changed in 1916. It manufactured toys and small electrical appliances. The A. C. Gilbert Company went out of business in 1967., In English., and Stored in 2 boxes.
Subject (Geographic):
United States. and United States
Subject (Name):
A.C. Gilbert Company., California Fruit Growers Exchange., and La Velle Manufacturing Company.
Subject (Topic):
Advertising, Artists' materials, Display of merchandise, Marketing, Mechanical toys, Packaging, and Toys
